4D Launches Gay Network Mobile

Gay Network Mobile

UK social media company launches mobile website and m-store for leading chat brand

4D Interactive, the UK social media company, has today announced the launch of a new mobile web site for Gay Network, its interactive chat and dating TV service on Sky Channel 877.

Gay Network Mobile enables UK singles to create profiles, upload pictures and exchange messages from the web browser on their mobile phone. Gay Network TV viewers will be able to use their existing nicknames on the mobile service which will also provide ‘click to call’ access to Gay Network Voice, one of the UK’s largest phone-based chat services. All user-generated content, including free profile picture uploads via MMS, will be moderated 24/7 for copyrighted and unwanted material.

The new portal, which was delivered in co-operation with mobile technology specialists Isomob, includes a mobile store that offers both free and premium content such as Bio Rhythms and Love Compatibility Tests. All transactions on Gay Network Mobile are carried out using the operator-backed Payforit mobile billing system.

Commenting on the development, David Lee, 4D Managing Director, said, “There’s no question that the mobile internet will play a huge part in the future of the chat and dating sector, and so the launch of Gay Network Mobile is critical to our long-term strategy. In fact, Gay Network is now one of the few dating brands in the world to offer an integrated user experience spanning all of the major interactive media including mobile internet, the web, television and interactive voice response.”

Gay Network Mobile now takes its place alongside Gay Network Voice (Dial-Up Interactive Voice), Gay Network TV (mobile-to-television interactive chat on Sky Channel 877) and Gay Network Online (web-based chat and dating at http://www.gaynetwork.co.uk).

Alisdair Anderson, Isomob Commercial Director, said; “We’re delighted to be working with 4D on the Gay Network brand. Our mobile dating platform has a mobile-optimised UI allowing users to easily find and interact with prospective partners, while the back-end smoothly integrates matching, billing, reporting and moderation. The imminent introduction of our alert and notification engine will further utilise device capabilities, keeping users engaged with the product, and growing revenues for Gay Network.”

For a free link to Gay Network Mobile please text key word ‘flirt’ to short code 64111 or point your mobile browser to http://www.gaynetwork.mobi

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