MCC has joined forces with 4D Interactive to trial a new telephone service for cricket fans across the UK, enabling them to access the Home of Cricket at any time. By simply dialling into a non-premium rate telephone service, callers have access to low cost information and entertainment from Lord’s.

The new service, based on 4D’s Sports Chat product, provides cricket fans with the opportunity to use landline and mobile phones to interact with other cricket fans, access scores from Lord’s and around the UK, hear the latest news from the Home of Cricket. They can also test their cricket knowledge and debate the very latest issues in the game, with the opportunity to send their own views direct to Lord’s, all from just 10p per minute from a BT land line.

The service was first in operation during the England v South Africa Test Match at Lord’s (July 10th to July 14th) and also delivered match day information including weather, travel and ticket news. All user-generated content was moderated in-house by 4D in real-time.

David Lee, 4D’s Managing Director said, “Cricket fans are incredibly passionate about their sport and we’re pleased to be offering them new ways to interact with matches, teams and other fans. The Lord’s Cricket Service will create a new community that will be able to access the Home of Cricket and thus take part by providing their views on the changes that are happening within the game.”

Keith Bradshaw, MCC’s Secretary & Chief Executive, commented, “MCC is constantly seeking new ways to engage with cricket fans and give them access to the Home of Cricket. Few of us leave home without our mobiles these days and so this service provides a natural way for our fans to access the Lord’s experience wherever they happen to be.”

Notes to Editors

The Lord’s Cricket Service can be accessed by dialing 0871 908 6644.

Calls cost 10p per min from BT landline. Mobile rates may vary.

About 4D Sports Chat

4D Sports Chat has been created to deliver the benefits of phone-based social networking and user-generated content to professional sporting teams, leagues and sponsors. The service, which has been entirely created by 4D, allows fans to dial a non-premium rate number to access news, scores, test their sporting knowledge, enter competitions, leave comments & messages and respond to debates within the game. Critically, all user-generated content is screened by 4D’s in-house 24/7 Moderation Team to screen for copyrighted or unwanted material.

A privately-held company since 1993, 4D is based in London and is an active member of the Premium Rate Association, the Association for Interactive Media and the Mobile Marketing Association.

4D Contact:

Chris McLellan

+44 (0) 7789 438 777


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