4D Selects C3 For ‘Click & Call’ Services

UK’s largest chat provider launches premium VOIP services online

London, 26th February, 2009: 4D Interactive, the UK social media company, has today announced that communications provider C3 will provide the hardware, software and technical support for its premium Voice Over IP (VOIP) services.

4D will incorporate the new “Click & Call” technology into its portfolio of premium chat, dating and spiritual services where C3’s technology will provide the vital link between 4D’s traditional audience of landline and mobile callers and those accessing its services from the web.

David Lee, Managing Director of 4D Interactive says, “We have spent over 15 years perfecting premium chat services to the point where we are now the biggest non-adult voice chat provider in the UK. We’re excited about this investment because VOIP and other IP technologies such as Instant Messaging will help take our brands truly global. C3 has been acting as 4D’s IVR technology partner for some time and so this is really both a confirmation and extension of that relationship.”

Along with standard digital media outlets, Click & Call services will be marketed through the use of widgets (interactive banners) and other viral marketing techniques which will deliver 4D’s services into other web properties and social networks. Credit purchase transactions for the service are being handled by Cybersource, with PayPal being introduced in the near future.

John Wood, Joint Owner of C3 added, “Our partnership with 4D has now taken a big step forward into VOIP and soft phone technology. We’re confident that 4D will become as big a success in the online chat world as they have in Voice and TV.”

C3 is a well-established supplier to the UK’s value-added services market. C3 provides mass-call handling systems for connecting multiple communications channels, land lines, mobile phones or PC phones, and linking these in with SMS and web-based services.

Click & Call services are currently undergoing Beta Trials on 4D’s Kooma (www.kooma.co.uk) premium spiritual services brand and will roll-out to its Chatbox and Gay Network chat websites later in 2009.